On March 25, Meta released TRIBE v2, a model that predicts, vertex by vertex across the human cortex, how the average brain responds to any video, audio, or text.
We're building the first applied methodology that pairs those neural maps against real behavioral data: retention curves, activation rates, conversion metrics to find what separates content that works from content that doesn't at the level of brain tissue.
This is not a product yet. It's a research study. We're accepting 5 to 10 practitioners with real content and real outcome data to run through the framework, analyze the results and publish the results.
If that's you, apply below.