FOR FOUNDERS & PRODUCT BUILDERS
Build something worth coming back to.
The Proofing Room is a free email newsletter for founders and product builders. See the AI workflows, retention experiments, and product decisions we test at Torta Studios—and find ideas to try in your own work.
Free to read. Unsubscribe anytime. Read an issue first →
The work. With the workings left in.
Three ways into the room.
BUILDING WITH AI
Make the tools do useful work.
Agent workflows, experiments, and the standards that keep the output worth shipping.
AI Ops in Production: the field guide
PRODUCTS PEOPLE RETURN TO
Give people a reason to stay.
Pricing, product loops, and the moments that turn a first visit into repeat business.
The Second Flywheel: retention for AI agents
INSIDE THE STUDIO
Watch an idea become a thing.
The creative detours, tradeoffs, and Charlotte stories that find their way into our products.
Watch Torta Studios on YouTube
A small studio. Plenty to share.
We’re building this stuff, too.
We’re Alan and Colin, the co-founders of Torta Studios in Charlotte. We help software teams understand why people leave their products and build reasons for them to return.
The Proofing Room is where we share our own work along the way: AI systems, product experiments, useful mistakes, and the occasional competitive fruit fly.
Meet the people behind Torta →
Before you pull up a chair.
A few things to know.
What is The Proofing Room?
The Proofing Room is Torta Studios’ free email newsletter about building products with AI, learning what brings users back, and sharing the decisions behind the studio’s experiments.
Who is it for?
Founders, engineers, and product builders who want to see how a small studio makes decisions, uses AI, and turns ideas into things people can try.
Is it free?
Yes. You can read the newsletter and recent issues for free. Some linked field guides have their own registration forms.
Can I read it before subscribing?
Yes. Browse the issues to see whether the work interests you before subscribing.
Who writes The Proofing Room?
Alan Corvalis and Colin Thornton, the co-founders of Torta Studios in Charlotte, share their work in The Proofing Room.
Can I unsubscribe?
Yes. Use the unsubscribe link in any newsletter email whenever you like.